ADOR Controversy: Min Hee-jin's Camp Accused of Creating '2:3 Divide' Narrative for NewJeans

ADOR's former CEO Min Hee-jin is facing renewed controversy as her camp is accused of framing the situation surrounding NewJeans' future activities as a '2:3 divide.'

Lawyer Noh Young-hee, who has been closely collaborating with Min Hee-jin, expressed curiosity about the interpretation of a '2:3 split.' She relayed Min Hee-jin's perspective, questioning why ADOR would create a divided structure where some members are included and others are not, despite HYBE's initial understanding that all five members would proceed together.

However, this narrative is being criticized as a 'smear campaign' that distorts cause and effect, aiming to obscure the core issues. ADOR insists they never created a '2:3 split' but merely provided different responses based on the members' distinct approaches to expressing their intent to return.

Specifically, members Haerin and Hyein engaged in close communication and discussions with ADOR for approximately a week. While details remain unconfirmed, it is presumed that they had a period of open dialogue and compromise, addressing past misunderstandings that may have arisen during the legal disputes. Consequently, the media messaging regarding the return of these two members was also led by ADOR.

In contrast, Minji, Hanni, and Danielle's approach was described as unilateral. They issued a statement independently, citing a lack of response from ADOR after seeking their opinion. This action is being likened to a defeated party attempting to dictate terms upon their return.

ADOR's response of 'verifying intent' is considered a reasonable reaction to this disregard. It is argued that, unlike Haerin and Hyein, these three members did not go through a consultation process, choosing instead to issue a 'notification.'

Therefore, the '2:3 divide' was not created by ADOR. It is a result of the decision by the three members who opted for 'notification' without waiting for ADOR's reply.

The industry and the public are well aware of these events, as evidenced by terms like 'E-jeans' or 'Sam-jeans' appearing in various online communities. It is unlikely that Min Hee-jin fails to understand the difference between consultation and notification; rather, it is interpreted as intentional avoidance. This approach focuses solely on the '2:3 divide' to attack ADOR, while remaining silent on the disrespectful manner employed by the three members.

Min Hee-jin recently stated that NewJeans 'should be protected and not exploited.' If she were a true 'NewJeans mom,' she should have mediated for all five members to return together, rather than allowing a split between the two and three. Given the known strong relationship between NewJeans, their families, and Min Hee-jin, shifting blame to ADOR now appears contradictory.

The public's skepticism towards Min Hee-jin's statements stems from their doubts about her true intentions. Min Hee-jin exposed NewJeans to various risks during her conflict, necessitating their direct involvement in emergency press conferences and court appearances. This action is seen as damaging to the members' 'artist image.' Had she genuinely cared for the members, she should have dissuaded them. The public's scrutiny of Min Hee-jin's recent messages is a consequence of her past actions.

This situation can be likened to the 'Judgment of Solomon.' When two women claimed to be the mother of a child, King Solomon proposed dividing the child in half. The false mother agreed, but the true mother tearfully pleaded to give up her child to save its life.

If Min Hee-jin is the true 'NewJeans mom,' instead of questioning the '2:3 divide,' she should draw a line and support NewJeans' recovery within ADOR. The answer to this has been known for millennia.

Netizens commented, 'Min Hee-jin keeps trying to frame the situation,' 'Please stop making the members fight,' and 'If you truly care about NewJeans, please stop now,' expressing critical views on her actions.