Lee Je-hoon's 'The Front Line' Returns in 'Taxi Driver 3' with Hyundai Grandeur as Kim Do-gi's Ride

The highly anticipated SBS drama 'Taxi Driver 3' is set to premiere on April 21st, and it has been revealed that the protagonist, Kim Do-gi, played by Lee Je-hoon, will be driving the Hyundai Grandeur, the flagship sedan from Hyundai Motor Company.

The Grandeur will be featured as a primary vehicle for the Rainbow Taxi Company, the fictional taxi service at the heart of the show. Alongside the Grandeur, viewers can expect to see other Hyundai models, including the Sonata as a taxi and the Staria used as an operational vehicle for Rainbow Taxi.

The collaboration was evident at the 'Taxi Driver 3' press conference held at the SBS Mokdong building on April 18th, where the Grandeur served as the official transport for the main cast, highlighting the partnership.

A representative from Hyundai Motor stated, "We hope this opportunity allows viewers to see a variety of Hyundai vehicles and naturally experience Hyundai's technological prowess and brand value through the cars featured in the drama."

Netizens expressed excitement about the Hyundai Grandeur's appearance, commenting, "Kim Do-gi is definitely a Grandeur driver!", "That's some serious product placement realism," and "Is Rainbow Taxi Company exclusively using Hyundai vehicles now?"