Park Bo-gum, Lee Sang-yi, and Kwak Dong-yeon to Open a Hair Salon in a Rural Village with New Variety Show 'Bogum Magical'
Park Bo-gum, Lee Sang-yi, and Kwak Dong-yeon are set to open a unique hair salon in a rural village, promising viewers a heartwarming healing experience.
tvn's new variety program, 'Bogum Magical,' will follow the journey of Park Bo-gum, who holds a national hairstylist license, and his close friends Lee Sang-yi and Kwak Dong-yeon, as they run a salon that styles both the hair and hearts of the local villagers.
Park Bo-gum, who obtained his hairstylist certification during his military service and once dreamed of becoming a hair designer, will be responsible for the villagers' haircuts with his professional skills and passion. His delicate touch is expected to heal not just their hair but also their minds.
Meanwhile, Lee Sang-yi, known for his versatile performances in dramas and variety shows, is expected to quickly charm the villagers with his unique sociability and energy, transforming the hair salon into a cozy neighborhood hub. Kwak Dong-yeon, who has impressed with his adept household skills on various programs, will step in as an all-around problem-solver, handling everything from cooking to repairs and skillfully navigating any challenges that arise at the salon.
Notably, the three stars have reportedly spent about a year planning and preparing for 'Bogum Magical,' personally involving themselves in every step, from location scouting to renovation and interior design, pouring their sincerity into the program.
Building on their strong friendship, which began through their work together, anticipation is high for the warm stories and cheerful laughter that Park Bo-gum, Lee Sang-yi, and Kwak Dong-yeon will create in 'Bogum Magical.' The show is scheduled to premiere in the first half of 2026 on tvN.
Netizens expressed excitement, commenting, 'Can't wait to see Park Bo-gum's skills!', 'The chemistry between the three is already anticipated,' and 'A healing show already makes me feel warm inside.'