Mnet Plus to Broadcast '2025 MAMA AWARDS' Live in 4K for the First Time, Fueling Global Fan Excitement

Mnet Plus, CJ ENM's global K-POP content platform, is set to deliver the highly anticipated '2025 MAMA AWARDS' in a groundbreaking 4K ultra-high definition live broadcast, marking a first for the platform.

Mnet Plus is an all-in-one 'Fan-teractive' platform designed for K-POP fans worldwide, offering a seamless experience for content viewing, voting, fan support, and community engagement, all in one place. Currently available in 251 regions, the platform has rapidly emerged as a global K-POP hub, with its monthly and daily active users (MAU·DAU) tripling year-over-year. Notably, 80% of its total traffic originates from international users, underscoring its expanding global reach.

As the '2025 MAMA AWARDS,' a premier event in the K-POP calendar, approaches, global fans are flocking to Mnet Plus. The 'MAMA Global Ambassador' and 'MAMA Super Fan' programs, introduced last year to promote K-POP's value and offer exclusive benefits, saw an impressive approximately 650,000 applicants this year. Fans are actively engaging, visiting the platform daily to express their excitement for MAMA, a festival that connects the world through music.

In response to this fervent global fandom, Mnet Plus is introducing the 4K live stream for the '2025 MAMA AWARDS' for the first time. This ultra-high definition broadcast will allow fans across the globe to experience the grand stages, artist performances, and intricate production details with unprecedented clarity. The platform will offer free live streaming accessible via both its mobile app and PC web, significantly enhancing accessibility and convenience for an immersive viewing experience.

A Mnet Plus representative stated, "We are introducing the 4K live broadcast for the first time to allow global fans to feel closer to the MAMA experience. We will continue to develop Mnet Plus as the most convenient and immersive platform for enjoying K-POP."

The '2025 MAMA AWARDS' will be held on November 28th and 29th (local time) at the Kai Tak Stadium in Hong Kong, with live global viewing available on Mnet Plus.

Korean netizens are buzzing about the 4K broadcast, with comments like 'Finally, MAMA in 4K!', 'The visual quality is going to be insane. Can't wait!', and 'I'll be checking Mnet Plus way more often now,' showing great anticipation for the event.