SHINee's Onew to Launch Enchanting Character Pop-Up 'JJINGNYANG'S TWINKLE! SNOWYLAND'

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SHINee's Onew to Launch Enchanting Character Pop-Up 'JJINGNYANG'S TWINKLE! SNOWYLAND'

Haneul Kwon · November 19, 2025 at 07:06

K-pop sensation SHINee member Onew is set to captivate fans with a special character pop-up store, infused with a cozy winter charm.

Onew announced that the pop-up store, titled 'JJINGNYANG'S TWINKLE! SNOWYLAND', will be held from December 5th to December 17th at The Hyundai Seoul B1, an event space.

The recently unveiled posters for the event evoke a warm and exciting winter atmosphere, complete with Christmas trees and snow-covered landscapes. Notably, the adorable visuals of the characters – 'Jjingnyang', 'Jjingmeok', and the newly introduced 'Jjingz' – each boasting unique charms, are heightening fan anticipation.

'JJINGNYANG'S TWINKLE! SNOWYLAND' will be themed around an 'adventure to find the stars,' offering a variety of engaging experiences for visitors. From exclusive entry benefits to stamp events where guests can complete missions throughout the pop-up to collect stamps, diverse programs are planned to entertain both fans and general attendees.

Meanwhile, Onew is actively connecting with his global fanbase through his solo world tour, '2025 ONEW WORLD TOUR 'ONEW THE LIVE : PERCENT (%)'. The tour, which began in Seoul, is taking him to 21 cities across Asia, South America, Europe, and North America, delivering performances that live up to his reputation as a 'live artist you can trust and listen to'.

Fans are expressing excitement over Onew's pop-up, with comments like 'Onew's characters are so cute!', 'I have to spend this winter visiting the pop-up,' and 'I hope they release a lot of merchandise.' There's also significant curiosity surrounding the newly revealed character, 'Jjingz.'

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