Goo Hye-sun Launches 'KOO Roll' Hair Product, Embarks on New Journey as CEO and Designer

Actress Goo Hye-sun is embarking on a new venture with the launch of her very own beauty product.

In collaboration with the high-performance hair care brand Grabity, she officially released the patented new product, the 'Unfolding Hair Roll KOO Roll,' on the 20th.

Developed with a focus on the inconvenience of carrying traditional hair rolls, Goo Hye-sun played a direct role in every stage of the product's creation, including patents, product planning, design, naming, and branding, showcasing her capabilities as a product designer, creative director, and CEO.

This collaboration, blending artistic sensibility with practical innovation, is drawing industry attention as a prime example of an 'emotion-based K-beauty venture.'

Recently, Goo Hye-sun also entered into a strategic partnership with KHS Agency, securing comprehensive support that spans artist branding, promotion, project selection, and business consulting. A representative from KHS Agency stated, 'We aim to build Goo Hye-sun's unique brand based on her artistic talents and entrepreneurial spirit,' adding, 'We look forward to her diverse challenges and new endeavors with great interest and support.'

Netizens expressed excitement, commenting, 'It's fascinating that Goo Hye-sun has her own product line,' 'She's so multi-talented beyond acting,' and 'I hope the product does well and becomes a big hit.'