Goo Hye-sun Launches Innovative Flat Hair Roll 'KOOROLL', Showcasing Entrepreneurial Spirit

Actress Goo Hye-sun is embarking on a new challenge, venturing beyond her established roles as an actress, director, and composer to become the CEO of a startup.

She has officially launched 'KOOROLL', a flat-type hair roll that she personally conceptualized and even patented, signaling another significant transformation.

The new product, KOOROLL, was released on the 20th through her company, Studio Goo Hye-sun.

Goo Hye-sun previously revealed on a variety show that her inspiration for KOOROLL stemmed from a simple question: 'Why are hair rolls always the same shape?' This curiosity led her to design a novel, flat-form hair roll focused on enhanced portability and usability.

To achieve technical perfection, she collaborated with KAIST and secured her own patent, completing the productization process.

Interest in KOOROLL is soaring. Every time Goo Hye-sun shared glimpses of the development process on her personal social media, the response from fans was immense.

Expectations are growing that this could become the next big thing in K-beauty hair styling tools, resonating with both her fandom and the broader beauty consumer market.

The launch news itself has rapidly become a hot topic.

Goo Hye-sun emphasizes that KOOROLL is more than just a beauty tool; she views it as a reflection of a unique daily culture within Korean society.

She describes hair rolls as akin to a 'performance' where individuality, familiarity, practicality, and self-expression coexist.

The product embodies the idea of being a symbol for self-expression, transcending its function as a mere tool.

Prior to the launch, she expressed her hope for a complete sell-out and a desire to create a movement where daily life becomes culture, and culture, in turn, connects back into stories.

As both the developer and CEO, she has voiced her anticipation for KOOROLL to serve as another form of expansion for K-culture.

Goo Hye-sun is currently pursuing a Master of Engineering degree at the KAIST Graduate School of Science Journalism.

Having continuously expanded her unique artistic sensibilities across music, film, art, and entertainment, she has now stepped into the new territory of technology, planning, and entrepreneurship with KOOROLL.

Given the combination of unconventional ideas and decisive execution, keen attention is being paid to the market reception of KOOROLL.

Netizens are showing great interest, commenting things like, 'As expected from Goo Hye-sun!', 'Looking forward to it', 'The design is so pretty', 'Great idea!', and 'I'm cheering for your success as an entrepreneur too!'