HYBE's New Latin Act SANTOS BRAVOS Debuts with K-Pop Methodology, Poised for Global Stardom

Just as the US has KATSEYE and Japan has &TEAM, Mexico now has SANTOS BRAVOS. HYBE's latest localized group, forged through meticulous K-pop methodology, has officially entered the global music scene.

Formed through a reality series aired from August to October, the five-member boy group—comprised of Drew, Alejandro, Kau, Gui, and Kenneth—kicked off their journey with a sold-out debut concert at a 10,000-capacity venue, signaling a powerful start.

SANTOS BRAVOS distinguishes itself as an 'idol type' group, excelling in vocals, performance, and visuals, setting them apart from other Latin audition program winners like Musza. They are praised for their unique and fresh music, blending Latin America's vibrant energy and passion with the rigorous K-pop production system.

Infused with HYBE's global DNA, the group is anticipated to become a new 'global super rookie.' In interviews, members described their debut emotions as immense gratitude, electrifying excitement, a sense of responsibility, profound relief, and pride in potentially writing a new chapter for Latin music. They also highlighted personal growth during their reality show journey, including gaining confidence, discipline, self-awareness, leadership, and improved receptiveness to others' opinions.

Netizens are buzzing about the debut, with comments like 'HYBE is truly global now!', 'K-pop system applied to a Latin group sounds fascinating,' and 'Excited to see what they bring to the table.' The initial success of KATSEYE and &TEAM has also fueled anticipation for this new venture.