ILLIT Teases Bold Transformation with 'NOT CUTE ANYMORE' Concept Photos

Get ready for a surprising yet captivating evolution from ILLIT! The group is hinting at boundless concept-digesting abilities, living up to their team name by showcasing immense musical expansion potential.

ILLIT (Yuna, Minju, Moka, Wonhee, Iroha) recently unveiled all concept photos for their upcoming 1st single album, ‘NOT CUTE ANYMORE,’ set for release on the 24th. Moving beyond their signature cuteness, the photos revealed a chic and kitschy vibe in the 'NOT CUTE' version, contrasted with a cool and wild sensibility in the 'NOT MY NAME' version, all interpreted in ILLIT's unique style.

The most striking transformation can be seen in the music video moving poster. This sneak peek into the title track ‘NOT CUTE ANYMORE’ music video shows ILLIT shedding their bright and bubbly girl-next-door image. The pink gravestone reading ‘CUTE IS DEAD’ and Moka’s intense visual firing a gun evoke a sense of a mystery film, leaving fans intrigued.

This bold move perfectly embodies ILLIT's team name, which means 'a group with great potential to become anything and be anticipated.' It highlights their commitment to breaking free from conventional molds and broadening their musical spectrum. Fans have flooded social media with reactions like, "This team can do so much more than what they've shown so far," and "The more concepts revealed, the more curious I am about the song."

According to their agency, Belift Lab, ILLIT plans to showcase significant musical growth. The title track ‘NOT CUTE ANYMORE’ directly expresses the desire to not be perceived as solely cute, diverging from the genres they've explored previously. Belift Lab stated, "Please anticipate ILLIT's wide-ranging musical spectrum."

Jasper Harris, who produced Jack Harlow's Billboard 'Hot 100' No. 1 song 'First Class' and was nominated for a Grammy for Lil Nas X's 'Montero,' produced ‘NOT CUTE ANYMORE.’ Collaborations with domestic and international singer-songwriters like Sasha Alex Sloan and youra have also helped bring out a different side of ILLIT.

The full release of the single and music video is scheduled for the 24th at 6 PM. Ahead of this, the ‘NOT CUTE ANYMORE’ sticker challenge is already creating a buzz among those in their teens and twenties. Phrases like 'I am not defined by cuteness' and 'Not enough to be explained by cuteness alone,' along with the collaborative character ‘Little Mimi’ featured on the stickers, are receiving positive engagement.

Netizens are buzzing about ILLIT's new concept, with comments like "This concept is seriously amazing," "ILLIT really has such a wide spectrum," and "I'm so excited for their new look!"