Goo Hye-sun Launches Patented Hair Roll 'KOOROLL', Expresses Hope for Sell-Out Success

Actress Goo Hye-sun has officially launched her self-developed, patented hair roll, dubbed 'KOOROLL', signaling her ambitious entry into the business world.

On the 20th, Goo Hye-sun shared her excitement through a social media post, announcing, "KOOROLL has been launched today. We're hoping for a complete sell-out," accompanied by promotional photos of the product.

Goo Hye-sun expressed her hope that the launch transcends a simple product release, aiming to expand the phenomenology of K-culture. She elaborated, "This small hair roll embodies a narrative unique to Korean society – the phenomenon of people stepping out of their homes wearing hair rolls."

She further explained, "The hair roll is more than a mere beauty tool; it represents individuality, resistance, familiarity, and practicality. Above all, it's a 'choice to live as oneself,' making it akin to a performance." Goo Hye-sun added, "This scene is like a still from a movie, a moment where 'Roll' and 'Action' occur. We expect KOOROLL to become your storytelling tool." She concluded by stating, "We aim to create memorable movements by transforming daily life into culture and then back into stories."

The patented 'folding hair roll' developed by Goo Hye-sun addresses the shortcomings of existing hair rolls, offering improved portability, environmental friendliness, and functionality. The product officially launched on major domestic online distribution channels on the 20th.

Previously, Goo Hye-sun garnered attention for her public statements regarding her divorce proceedings with actor Ahn Jae-hyun.

Netizens are showing enthusiastic support, with comments like "It's fascinating that it's a product with actress Goo Hye-sun's own ideas," "Let's sell out!", and "It's patented, so the quality is highly anticipated."