tripleS' Sub-Unit 'msnz' Launches Unique Comeback Campaign with Thrift Store 'Treasure Chests'

Get ready for a fresh wave of K-Pop marketing! The new sub-unit of girl group tripleS, known as 'msnz', is gearing up for their comeback with an unconventional strategy.

The members have opened individual 'treasure chest' stores on Bunjang, South Korea's leading tech e-commerce platform. This 'guerrilla' comeback event, orchestrated by their agency MODHAUS outside official channels, promises a unique thrill for their fandom, 'WAV', as they hunt for their favorite idols' cherished belongings.

The four units making up msnz – moon, sun, neptune, and zenith – have each launched their own shops on Bunjang. Listed among the items are personal belongings of the members, each accompanied by personal anecdotes and heartfelt stories that are capturing fan attention.

For instance, the moon unit's shop, titled 'Where the Moon Keeps Her Secrets,' features items like the book 'Winnie-the-Pooh, It's Okay Not to Hurry,' with a member sharing, 'This is a message for all the WAVs who might be wondering if they're falling behind or being left behind. It's okay not to rush.' The sun unit's 'Pop Pop Store' offers items described as 'surprising like the sound of popping bubblegum,' including the Rom&Nd Peach Mocha, noted as only available in Japan.

The neptune unit's 'Only S-Grade Items Sold' store includes a pre-owned MODHAUS hoodie from the 2023 season and a 'chatty cactus' as they embrace minimalism. Meanwhile, the zenith unit's shop, 'Zenith's Things,' features a 'Fairy of Victory' plush toy, a nostalgic reminder of the intense badge battles, and a cute, upcycled Kelly's mini bag.

Industry watchers are paying close attention to MODHAUS' choice of Bunjang for this promotion. Bunjang is well-known among trendy young consumers as a platform for 'trading tastes' through its 'Find My Non-New Thing' campaign. Furthermore, through 'Bunjang Global,' it serves as a hub for K-Pop merchandise trading worldwide, making it an ideal promotional space for tripleS as they expand their global fanbase.

tripleS' msnz unit is set to officially kick off their activities with the release of their album 'Beyond Beauty' on November 24th at 6 PM.

Fans are buzzing, with comments like 'OMG, actual member-owned items!', 'I really want that Winnie the Pooh book too!', and 'Cheering you on for this comeback!'. Many expressed how touching they found the members' personal item descriptions.