HYBE Artists Shine at Grammys: Morat Wins Latin Grammy, KATSEYE Nominated for Prestigious Awards

Artists under HYBE are making significant strides in the global music scene, achieving notable success at the prestigious Grammy Awards.

According to HYBE Latin America, the Colombian band Morat recently took home the award for 'Best Pop/Rock Album' at the 26th Annual Latin Grammy Awards for their fifth studio album, ‘Ya Es Mañana(YEM)’. Morat is familiar to domestic fans through the song ‘Como Te Atreves,’ which was featured as background music in the tvN variety show ‘Youn's Kitchen 2’.

The winning album, ‘Ya Es Mañana(YEM),’ is characterized by Morat's signature energetic arena rock style blended with early 2000s sensibilities. The album was previously recognized as one of the 'Best Latin Albums of the First Half of 2025' by Billboard, and its track ‘Me Toca a Mí’ topped the 'Latin Airplay' chart.

Following Morat's success, the global girl group KATSEYE, under HYBE America and Geffen Records, has been nominated for two Grammy Awards: 'Best New Artist' and 'Best Pop Duo/Group Performance' at the 68th Annual Grammy Awards. This nomination for a group in their second year marks a significant milestone, showcasing the rapid growth driven by HYBE's 'K-pop methodology' applied to global artists.

Morat's Latin Grammy win and KATSEYE's Grammy nominations highlight the effectiveness of HYBE's 'multi-home, multi-genre' strategy. This approach involves adapting the K-pop production system to local cultures and market environments while directly discovering and nurturing local talent, proving its success in the international music market.

Korean netizens are buzzing with excitement, commenting things like, "It's so proud that Morat, who was popular here too, won a Latin Grammy," and "Wow, KATSEYE is already a Grammy nominee after just debuting." Many are also impressed, saying, "HYBE is truly dominating the global music market."