Global Short-Form Sensation Yu Baek-hap Signs Exclusive Contract with Soon Ent, Set to Amplify K-Culture

Soon Ent, a hub company in the creator economy, has officially signed an exclusive contract with Yu Baek-hap, a global short-form performer boasting 18.9 million YouTube subscribers and 12.2 million TikTok followers.

Through this partnership, Soon Ent will spearhead diverse ventures centered around Yu Baek-hap's personal YouTube channel, 'Yu Baek-hap kkubi99.' These initiatives will include global short-form content creation, collaborations with K-POP artists, and brand campaigns.

Yu Baek-hap is renowned for her unique persona as a 'shy attention-seeker' and her innovative 'Nonverbal Performance' content, often created with her cousin, Kim Pro. She has established herself as a leading South Korean female creator across platforms like YouTube, TikTok, and Instagram.

Her personal YouTube channel has garnered over 8.6 billion views from 1,589 videos, and her TikTok content has received an impressive 219 million likes. Yu Baek-hap masterfully conveys emotions through expressions and gestures, transcending language barriers to connect with a worldwide audience.

Recently, she served as a cultural ambassador, promoting Korean heritage globally during the 2025 APEC Summit Global Influencer Familiarization Tour alongside Kim Pro.

"With Soon Ent's global network, I aim to showcase diverse performances to a wider audience," Yu Baek-hap stated. "I want to expand my unique identity and capabilities through various content and shine on the global stage."

Park Chang-woo, CEO of Soon Ent, commented, "Yu Baek-hap is a performer demonstrating new possibilities in short-form content with her exceptional acting and expressive skills." He added, "We will combine Soon Ent's K-POP network and global platform expertise to develop Yu Baek-hap's distinctive content and IP, focusing on expanding collaborations with K-POP artists, offline fan meetings, brand campaigns, and character IP business to maximize her performance capabilities."

Korean netizens have enthusiastically welcomed the news, with comments like 'Congratulations on the contract with Soon Ent, Yu Baek-hap! Looking forward to even more amazing content!', 'Cheering for your growth as a global star!', and 'Please continue showing your chemistry with Kim Pro!' being widely shared.