IDIT Unleashes Winter Charisma with First Digital Single 'PUSH BACK'

Group IDIT has announced their winter comeback with the release of their first digital single album, ‘PUSH BACK’.

IDIT (Jang Yong-hoon, Kim Min-jae, Park Won-bin, Chu Yu-chan, Park Seong-hyun, Baek Jun-hyuk, Jeong Se-min) unveiled the music source and music video for their new song ‘PUSH BACK’ on various music sites at 6 PM on the 20th. IDIT, formed through Starship Entertainment's large-scale project ‘Debut's Plan’, officially debuted in September with their first EP ‘I did it.’.

Unlike the refreshing energy of their debut album, this new release captures IDIT's solidified and intensified narrative of growth. The title track ‘PUSH BACK’ is a hip-hop dance song that carries a dual message of resisting societal norms and not pushing oneself back. The lyrics, such as “Unfitting price tag, just tear it off, walk my way,” clearly convey this sentiment.

The released music video visually embodies the song's message, alternating between a controlled 'kitchen' space and the open outdoors, depicting escapism and freedom found within repetitive daily life. The use of a fisheye lens reminiscent of 90s hip-hop videos and the members' groovy gestures add a kitsch and hip charm to the video. Furthermore, a fish object attempting to escape a small fish tank metaphorically represents IDIT's will to break through real-world constraints and move towards a larger world, enhancing immersion.

Showcasing solid skills that belie their status as rookies just three months into their debut, IDIT presents a street dance-infused choreography that departs from rigid uniformity, highlighting each member's individual flair. The dynamic synergy between the sweet vocal line and the powerful rapping maximizes the song's dynamics and listening pleasure.

In addition to the title track ‘PUSH BACK’, the album features ‘Heaven Smiles’. This hip-hop-based track portrays the thrill and liberation of confronting challenges, creating an immersive experience akin to moving through a tunnel with its unique intro, heavy bass, and spacious melody. The track's confidence is felt in its twisted, clashing rhythms that subvert conventional chords.

Through the album ‘PUSH BACK’, IDIT is heightening fan expectations by showcasing not only their growth in skills but also the discovery of new charms.

Fans are reacting enthusiastically to IDIT's transformation, with comments like 'This concept is seriously amazing,' 'Everything from the music to the stage is so cool,' and 'I'm even more excited for their future!'