
Danal Entertainment's 'D-Scale Partnership' Sees Impressive Success Within a Month of Launch
Danal Entertainment (Danal Enter), a subsidiary of Danal, has unveiled the recent achievements and progress of its large-scale domestic and international projects for its IP-tailored content business program, ‘D-Scale Partnership,’ launched in October.
Launched just one month ago, ‘D-Scale Partnership’ is Danal Enter's unique strategic business model focused on maximizing IP value and building sustainable, fandom-centric revenue streams through a four-step structure: investment, planning, distribution, and scale-up. The program has already demonstrated its capabilities as a 'content business builder' by securing consecutive successes across various fields.
A prime example is Danal Enter's successful participation as a production investment partner for the national group god's year-end concert, ‘2025 god CONCERT 〈ICONIC BOX〉,’ scheduled for December, which achieved a complete sell-out. In the music business, the company has officially kicked off its projects by collaborating with singer izi (Oh Jin-sung), the voice behind the karaoke chart-topping hit ‘Eunggeupsil,’ for a joint album release. Furthermore, Danal Enter has shown significant results in diverse areas, including a pop-up store and merchandise (MD) collaboration with the girl group Kep1er.
Looking ahead, Danal Enter plans to actively engage in IP expansion businesses, including fan meetings, merchandise, and digital content, beyond simple music releases. This will involve conceptualizing and producing albums in various genres such as ballad, hip-hop, and R&B, in collaboration with major domestic and international artists.
Additionally, Danal Enter is forging partnerships with global IP companies to establish projects for the domestic market, aiming to elevate brand and business model value through initiatives that appeal to a broad audience.
Danal Enter CEO Hyun Neung-ho stated, "The industry's interest is soaring due to our ability to create tailored revenue models for each partner, and we are consistently exceeding our targets. We will continue to act as a business partner that fills market gaps through expansion centered on content IP."
Netizens have responded positively to the announcement, with comments like, "As expected from Danal Enter! Achieving a sell-out for the god concert says it all," "Kep1er's pop-up store was a huge hit too, it's great to see their business ventures are reliable," and "Looking forward to izi's new music! Supporting all your diverse IP business endeavors!" expressing anticipation for future endeavors.