ILLIT Heightens Anticipation with Teaser for 'NOT CUTE ANYMORE'

Girl group ILLIT has amplified expectations for their upcoming comeback by releasing a sneak peek of their new title track.

The music video teaser for the title song of their first single album, ‘NOT CUTE ANYMORE,’ was unveiled on the HYBE LABELS YouTube channel on the 21st, showcasing the members' diverse visuals and captivating the audience.

The teaser featured Iroha with a kitsch sensibility, Wonhee exuding a chic vibe from behind sunglasses, and Yunna displaying a sophisticated style. Minju gazes somewhere with a meaningful look, and Mocha, with her blonde hair, makes a powerful statement by firing a gun, sparking curiosity about the song's narrative.

The snippet of ‘NOT CUTE ANYMORE’ featured in the video leaves a lasting impression despite its brevity. The dreamy melody and rhythmic beat create a unique atmosphere, complemented by the narration, “BEING CUTE DOESN’T DEFINE WHO I AM,” which directly conveys the song's message.

‘NOT CUTE ANYMORE’ is a reggae-infused pop track that expresses the desire to move beyond a purely cute image, signaling a new genre challenge for ILLIT. The song's production by Jasper Harris, known for his work on hit tracks like Jack Harlow's 'First Class' and Lil Nas X's 'Montero,' promises to highlight ILLIT's fresh charms.

ILLIT will release a second music video teaser on the 23rd, followed by the full release of their new album and the title track's music video on the 24th at 6 PM KST. Meanwhile, a 'NOT CUTE ANYMORE' sticker challenge is gaining popularity among fans aged 10-20.

Fans are expressing excitement over ILLIT's fresh concept and music. Comments include, "This song is going to be legendary," "Looking forward to ILLIT's new transformation!", and "Already excited just from the teaser video."