CRAVITY's Hyeongjun Captivates with Versatile Charm from 'Cookie Run' Collaboration to 'Idol Athletics Championships' Challenge

CRAVITY member Hyeongjun is capturing attention across broadcasting and entertainment with his multifaceted charm.

Recently, CRAVITY's official social media released short-form content and photos featuring Hyeongjun and the popular game IP 'Cookie Run,' grabbing the interest of fans.

The first video showcased Hyeongjun as a 'Cookie Run Player,' engaged in gameplay, with 'Brave Cookie' and 'Angel Cookie' dancing around him in a 'Can't Stop The Feeling!' challenge. The second video featured Hyeongjun performing with the Cookie characters to CRAVITY's title track 'Lemonade Fever' from their second full album's epilogue, released on the 10th, presenting a fresh synergy.

Hyeongjun's connection with 'Cookie Run' began during MBC's '2025 Chuseok Special Idol Star Athletics Championships (ISAC)' in October. At the time, during the pre-competition warm-up, 'Cookie Run' characters appeared as the mascot group 'Cookies' in an idol concept. When Jennie's 'like JENNIE' played, Hyeongjun jumped onto the stage among over 300 artists, drawing all eyes and cheers. His clean and sharp dance moves, perfectly synchronized with 'Cookies,' amplified the pre-competition atmosphere, leaving a strong impression on both the audience and viewers. The performance ignited social media, with its YouTube Shorts clip surpassing 3.4 million views.

Following this, a 3D congratulatory video using 'Lemonade Fever' was released on the 'Cookie Run' Brave Cookie social media on the 11th, sparking fan curiosity. Hyeongjun reunited with the 'Cookies' who performed with him at ISAC, creating content that highlighted their chemistry, once again drawing significant attention.

Hyeongjun consistently perfects CRAVITY's concepts and choreography with his clean, impactful dance lines and captivating facial expressions, becoming a central figure in their performances. He also draws the attention of various K-pop fandoms. Furthermore, his dance challenges, where he covers other artists' choreography while distinctly showcasing his own style, consistently generate buzz, earning him the established reputation as a 'Challenge Master.'

His active participation extended to broadcasting. Hyeongjun, who hosted SBS funE's 'The Show' for approximately two years starting March 19th last year, captivated with his bright energy and wit, creating great chemistry not only with fellow MCs but also with various artists. Notably, through 'The Show' segments like 'Chall-ing' and 'Nppick,' he demonstrated his remarkable ability to learn and execute choreography on the spot, proving his shining talent as an MC.

With his performance and musical abilities, coupled with abundant variety show skills and passion, Hyeongjun is making a mark in broadcasting and entertainment. Expectations are high for his future endeavors.

Meanwhile, CRAVITY, including Hyeongjun, released their second full album epilogue 'Dare to Crave : Epilogue' on the 10th and are actively promoting their title track 'Lemonade Fever' through music shows and other activities.

Netizens are reacting enthusiastically to Hyeongjun's latest activities, commenting, "Hyeongjun's dance lines are truly amazing," "I didn't expect him to fit so well with Cookie Run," and "He was so impressive at ISAC, it's great to see him expand into broadcasting." These comments highlight his versatile talent and growing popularity.