ILLIT Declares 'NOT CUTE ANYMORE' with Bold Comeback, Hinting at Mature and Wild Transformation

Get ready for a new era from ILLIT! The rising K-pop group is set to release their first single album, ‘NOT CUTE ANYMORE,’ on the 24th at 6 PM, marking a significant shift in their image.

This upcoming release is more than just a comeback; it’s a bold declaration from ILLIT, featuring members Yoon-a, Min-ju, Moka, Won-hee, and Iro-ha. The album embodies the group’s ambition to break free from societal stereotypes and confines.

With the title track, also named ‘NOT CUTE ANYMORE,’ ILLIT promises to showcase a diverse range of charms beyond their initial cute persona. The accompanying track, ‘NOT ME,’ further emphasizes this message, stating that no one can define them.

The group has expanded their musical and visual horizons, moving beyond their bright and bubbly image to embrace a more kitsch and wild concept. They will demonstrate their limitless expressiveness through this new style, presenting a cool and confident attitude as their new genre.

The title track is a reggae-infused pop song that focuses on the members' vocals with a minimalist sound, hinting at an unfamiliar yet addictive charm. The album boasts a global lineup of producers, including Jasper Harris, known for his work on Billboard Hot 100 hits like Jack Harlow’s ‘First Class’ and Lil Nas X’s Grammy-nominated ‘Montero.’ Songwriters Sasha Alex Sloan and youra also contributed to the music and lyrics, broadening ILLIT's musical spectrum.

‘NOT ME’ was produced by the American female duo Pebbles & TamTam, famous for their viral short-form hit ‘Pink Like Suki.’ Notably, members Yoon-a, Min-ju, and Moka have contributed to the songwriting credits, adding their unique touch to ILLIT's emotional depth.

To celebrate the release, ILLIT is hosting engaging events. The ‘Sticker Challenge,’ encouraging fans to decorate their belongings with stickers reflecting the album’s message, is already popular among the 10s and 20s demographic. Additionally, a ‘CUTE IS DEAD Zone’ has been set up near the HYBE building in Yongsan, allowing fans to take commemorative photos and participate in lucky draws. ILLIT will also host a ‘Graduation Party from Cuteness’ on the comeback day at Megabox COEX in Gangnam-gu, Seoul, for a special time with their fans, known as GLIT.

Korean netizens are buzzing about the comeback, with comments like 'ILLIT's comeback is finally here! I'm so excited for this concept,' and 'They're shedding their cute image for a cool vibe, I can't wait to see the stage!' Many are also impressed by the global producer lineup, noting 'The producer lineup is amazing, the music quality is guaranteed.'