BTS V Transforms Tokyo's Winter Wonderland with Massive Ice Rink Campaign

BTS member V has completely transformed the winter landscape in the heart of Tokyo with his overwhelming presence.

Yunth, a Japanese beauty brand for which V serves as a global ambassador, has officially announced a large-scale campaign adorning Japan's largest outdoor ice rink.

Yunth unveiled V's campaign photos wrapping around the entire ice rink, along with the message, 'Special large-scale advertisement featuring V! Let's have a wonderful time with Yunth this winter,' signaling the start of their winter season offensive.

Tokyo Midtown is a complex cultural space featuring a large park, art museums, luxury brand stores, and hotels, beloved by both locals and tourists as an urban landmark. Especially during the winter season, it is considered one of Tokyo's representative winter attractions, combining an ice rink with an illumination festival.

With the entire space dominated by V's face and the Yunth campaign for three months, reactions suggest that the center of Tokyo has essentially transformed into a 'V Zone.'

The scene was heated from the very first day. Numerous fans gathered to see V's massive campaign photos decorating the ice rink, and even local Japanese people enjoying skating stopped in their tracks, captivated by his image.

This project extends beyond a single location. Yunth is conducting extensive outdoor campaigns across key locations in Tokyo and core commercial areas in Osaka. V's face and the Yunth campaign are successively displayed on Tokyo city bus stops, large LED screens at Tokyo Dome City, and billboards on Osaka's landmark Dotonbori building, creating an exposure level where one can encounter V anywhere along the major urban routes in Japan.

Fans expressed excitement, commenting, 'Tokyo's winter shines thanks to Taehyungie,' and 'Just looking at his face makes it feel cold but my heart feels warm,' and 'The advertisement is so cool, I want to keep looking at it.'