ILLIT Declares 'Not Cute Anymore' with Debut Single 'Not Cute Anymore', Embracing a 'Chic Charm'

Girl group ILLIT (members: Yunah, Minju, Moka, Wonhee, Iroha) has made a successful comeback with the release of their first single album, ‘NOT CUTE ANYMORE’, on the 24th at 6 PM.

This new album moves beyond ILLIT's signature refreshing and lively image, boldly declaring 'not cute anymore' and showcasing a new concept. Their ambition is to emphasize 'chicness' over mere cuteness, solidifying their unique and confident charm.

The title track, ‘NOT CUTE ANYMORE’, is a pop genre song based on reggae rhythms, characterized by the members' pure vocals and a calm yet rhythmic flow. The members expressed confidence, stating, "It's a song like Pyeongyang naengmyeon; the deeper the taste, the more you listen." Furthermore, the performance maximizes a sophisticated and restrained 'coolness' through chic 'expressionless' acts and minimalistic choreography.

Just a year and a half into their debut, ILLIT is demonstrating musical growth and expansion. Wonhee participated solo in the title track's chorus, and Yunah, Minju, and Moka contributed to the lyrics of the B-side track ‘NOT ME’, broadening their musical capabilities.

With this album, ILLIT is breaking free from the 'cute girl' mold, presenting a new 'chic prettiness' (a portmanteau of 'chic' and 'pretty') while maintaining their inherent charm, signaling another potential syndrome.

Korean netizens are showing enthusiastic reactions to ILLIT's bold concept change. Comments include, "While I liked their previous cuteness, this new look is even more appealing," "Saying 'not cute' is actually cute lol," and "Already excited to see their expressionless performance on stage!" expressing high anticipation for the new release.