ILLIT Dominates Global Charts with New Track 'NOT CUTE ANYMORE', US Producer Jasper Harris Joins

Girl group ILLIT is making waves on global charts, including the massive US pop market, with their latest release.

According to Spotify's official SNS, ILLIT's (Yunah, Minju, Moka, Wonhee, Iroha) first single album ‘NOT CUTE ANYMORE’ and its title track secured the No. 1 spot on the 'Top Song Debut' chart in the United States and No. 2 globally, based on data from November 28-30, showcasing their powerful international presence.

Since its debut on Spotify's ‘Daily Top Song Global’ chart on November 27th, ‘NOT CUTE ANYMORE’ has shown a consistent upward trend. In just one week of its release, the song surpassed 10 million streams on Spotify, signaling a significant commercial success.

The group's musical transformation, embracing a more mature and dreamy sensibility, is being cited as a key factor in their popularity. ‘NOT CUTE ANYMORE’, a reggae-rhythm based pop song, presents a departure from ILLIT's signature bright and bubbly sound, offering a calm yet subtly enchanting atmosphere. Its addictive quality has earned it praise, with fans describing it as a 'Pyeongyang Naengmyeon-like song' and 'music perfect for winter'.

Boasting high musical quality thanks to producer Jasper Harris, who previously produced a No. 1 hit on the US Billboard ‘Hot 100’, ‘NOT CUTE ANYMORE’ fully captures ILLIT's unique and charming appeal. The quirky lyrics and the captivating 'killing part' choreography, which shifts from a smile to a blank expression, are also gaining traction on social media.

International media has also been showering the group with praise. Billboard Philippines noted, “ILLIT's ‘NOT CUTE ANYMORE’ is a new chapter that moves beyond the perception of just being a cute group, expanding their world deeper and wider. They are solidifying their ongoing narrative and paving the way for bolder concepts in the future.”

Meanwhile, ILLIT is set to grace year-end stages in both Korea and Japan. They are scheduled to appear on Fuji TV's ‘FNS Music Festival’ on December 10th, followed by KBS2's ‘Music Bank Global Festival IN JAPAN’ on the 13th, and TBS's ‘CDTV Live! Live! Christmas Special’ on the 15th. They will also meet global fans at the ‘2025 Melon Music Awards’ on December 20th, the ‘2025 SBS Gayo Daejeon’ on the 25th, and NHK's ‘76th Kohaku Uta Gassen’ on the 31st.

Korean netizens are expressing strong positive reactions to ILLIT's new concept and music, with comments like 'It really has that Pyeongyang Naengmyeon charm,' 'The winter vibe is perfect,' and 'Thanks to ILLIT, winter feels warmer,' showing high anticipation for their future activities.