Rookie Group CORTIS Dominates Billboard Charts for 11 Consecutive Weeks, Shattering K-Pop Debut Records

Emerging boy group CORTIS has taken the global music scene by storm, solidifying their status as 'Rookie of the Year' by achieving an unprecedented 11 consecutive weeks on the U.S. Billboard charts.

Developed under the keen planning of Big Hit Music, the same powerhouse behind BTS and TXT, CORTIS (comprising members Martin, James, Juhoon, Sunghyun, and Geonho) has made a monumental debut with their album 'COLOR OUTSIDE THE LINES.' The album impressively landed at number 7 on the latest Billboard 'World Albums' chart, marking an extraordinary streak.

Following its debut at number 15 on the 'Billboard 200,' the album demonstrated remarkable resilience, re-entering the chart at number 121 after just a month and showing significant upward movement in major charts like 'Top Album Sales.' This sustained success is attributed to continuous influx of new fans and a strongly established core fanbase.

Commercially, CORTIS has also set new benchmarks. 'COLOR OUTSIDE THE LINES' surpassed 1.06 million copies in cumulative sales on the Circle Chart within approximately three months of its release. This achievement makes them the only rookie group debuting this year to reach million-seller status with a single album. Their digital prowess is equally notable, with the album exceeding 200 million streams on Spotify, the shortest time ever for a K-pop rookie, and maintaining over 2 million daily streams even after promotions concluded, highlighting their widespread appeal.

International media outlets have lauded CORTIS's impact. Forbes praised them as "incredibly talented creators who are not bound by any format," while The Hollywood Reporter highlighted their potential, noting that most members charted globally at a young age.

The group's deep involvement in all aspects of album production, including music, choreography, and visuals, coupled with a focus on 'authenticity,' has been cited as a key factor in their success. This aligns with Big Hit Music's philosophy of centering artists.

CORTIS's influence has expanded beyond North America to South America and Japan. Billboard Brazil featured them on their digital cover, calling them "uniquely charismatic among this year's debuting rookies." Their expansion into the Asian market was further solidified with an invitation to perform at Tokyo Dome and a successful showcase in Japan.

During their Japan showcase, CORTIS expressed their ambitious goal of becoming artists who can fill stadium venues, much like their seniors BTS and TXT. Their path to achieving this dream appears to be well underway.

Netizens are buzzing with excitement, commenting, 'CORTIS is truly amazing!', '11 weeks on Billboard, are they really rookies? I'm even more excited for their future!', and 'Big Hit Music did it again! A debut album that's already a million-seller!'.