BTS V Hailed as 'Game Changer' for Korea's Tourism Industry by Global Business Media

Global superstar V of BTS is emerging as a pivotal figure poised to inject new vitality into South Korea's tourism industry.

International Business Times UK (IBT UK) recently spotlighted Paradise City's strategic decision to appoint V as their global ambassador. The publication analyzed that his immense global influence could mark a significant turning point for the Korean tourism sector.

IBT UK cited V's remarkable track record as an ambassador for luxury brands such as Celine and Cartier. Notably, during 2023, when V served as an ambassador, Celine experienced an unprecedented surge, recording a 591% increase in operating profit and a 513.2% rise in sales. This is recognized as a testament to V's potent economic ripple effect.

Furthermore, the media outlet mentioned Paradise City's ambitious plan to develop a new hotel worth approximately 550 billion KRW in Jangchung-dong, Seoul, with a targeted opening in 2028. The synergy between V's global recognition and the anticipated influx of foreign tourists is expected to be substantial.

IBT UK also noted the alignment between Paradise City's 'Art-tainment' philosophy and V's participation in the Frieze Seoul 2025 opening ceremony, which he attended shortly after his military discharge, highlighting a shared commitment to cultural values.

The report further emphasized V's prolific activities post-military service. IBT UK highlighted his first hospitality contract with Paradise City and noted his current role as an ambassador for eight brands, including Coca-Cola, SimInvest, and Celine, underscoring his high commercial value.

With V becoming Paradise City's ninth official ambassador, he now stands among corporations commanding the highest commercial value across South Korea's service industry.

Korean netizens reacted positively, with comments like, "As expected from V! Dominating not just luxury but the tourism industry too," "I hope my region can also experience the V effect," and "It's great to see him consistently active even after his military service."