Nongshim Wins Grand Prize at '2025 Korea Package Design Exhibition' for K-Culture Design Excellence

Nongshim has been honored with the Grand Prize at the 34th '2025 Korea Package Design Exhibition,' recognizing its significant contribution to the spread of K-culture through innovative design.

The award acknowledges Nongshim's groundbreaking collaboration, a first in the food industry, with Netflix's animated film 'K-Pop Demon Hunters.' This partnership saw the characters from the movie featured on the packaging of popular products like Shin Ramyun and Saeukkang.

Nongshim skillfully integrated movie characters such as Huntrix and Lion Boys with the unique features of its products, including Shin Ramyun, Saeukkang, and the Shin Ramyun Tumba All-Purpose Sauce. This creative approach immediately captured the attention of global consumers upon release.

The company was highly praised for strengthening its image as a leading global brand in K-culture, extending beyond mere food packaging.

The judging panel highlighted Nongshim's 'sensual application of the 'K-Pop Demon Hunters' universe onto the unique identity of the Nongshim brand, vividly conveying the charm and value of K-food to global consumers.' They further commended it as a design that has 'established iconic Korean foods like Shin Ramyun and Saeukkang as brands in the daily lives of people worldwide.'

Kim Sang-mi, head of Nongshim's Design Division, stated, 'This award is the result of our dedication to connecting Nongshim's brand identity with K-culture sensibilities. We will continue to challenge ourselves to expand Nongshim's cultural and design value in the global market.'

The Korea Package Design Exhibition is the nation's sole competition dedicated to package design, with expert judges evaluating originality, product appeal, functionality, and more to select outstanding designs.

Netizens reacted enthusiastically to Nongshim's win, commenting, 'Nongshim is truly amazing! The packaging was so pretty I wanted to collect it,' 'Shin Ramyun with K-Pop Demon Hunters characters, I never imagined it but it's a huge success!', and 'I hope they do more collaborations like this.'