HYBE Climbs into Global Top 4 Promoters; Billboard Report Highlights K-Pop's Expanding Live Music Power

HYBE has officially entered the elite 'Big 4' of the global concert promotion industry.

According to Billboard's '2025 Boxscore Annual Report,' released recently, HYBE recorded a staggering $469.2 million in tour revenue over the past year (October 1, 2024 - September 30, 2025), securing the 4th position in the 'Top Promoters' category. This marks an impressive jump of five spots from the previous year.

This significant growth is largely attributed to the phenomenal success of artists from HYBE's music group labels. Among the four K-pop acts listed in the annual 'Top Tours' ranking, three are affiliated with HYBE labels. Solo artist J-Hope, boy group SEVENTEEN, and ENHYPEN, alongside other HYBE artists like TOMORROW X TOGETHER, LE SSERAFIM, BOYNEXTDOOR, and &TEAM, collectively drew an audience of 3.3 million across 213 performances.

Notably, SEVENTEEN (Pledis Entertainment) successfully concluded a massive world tour, including stadium shows in North America, attracting approximately 964,000 fans and generating $142.4 million in tour revenue. Their 'SEVENTEEN WORLD TOUR [NEW_]' is currently ongoing, with 29 shows scheduled across 14 cities worldwide.

J-Hope (Big Hit Music) proved his immense global influence with his first solo tour, 'HOPE ON THE STAGE.' The tour, held in major cities including the BMO Stadium in Los Angeles, captivated over 500,000 fans and grossed around $80 million.

ENHYPEN (BELIFT LAB) achieved $76.1 million in revenue from 25 performances. They not only sold out shows across the US and Europe but also made a significant milestone by performing at Japan's Tokyo Ajinomoto Stadium and Osaka Yanmar Stadium, solidifying their status as top global touring artists just five years after their debut.

HYBE stated, "Our 'Multi-home, Multi-genre' strategy, which centers on artist creativity and fan experience, has been proven as a competitive edge in the global market. We will continue to deliver impactful performances by our diverse label artists, bringing joy to fans and creating new growth models for the music industry."

Fans are expressing immense pride and excitement, with comments like "HYBE is seriously amazing!", "It's so rewarding to see our artists thriving overseas," and "It's an honor to witness K-pop's growing global influence!"