NEWBEAT Ignites US Market, Topping 6 Amazon Music Charts with 'Look So Good' in a Remarkable 'Reverse Run'

K-pop boy group NEWBEAT is making waves in the US music scene, achieving a remarkable 'reverse run' that has captured significant attention.

As of today, the 12th, NEWBEAT – comprised of members Park Min-seok, Hong Min-seok, Jeon Yeo-yeo-jeong, Choi Seo-hyeon, Kim Tae-yang, Jo Yoon-hoo, and Kim Ri-woo – has spectacularly claimed the top spot on six charts within Amazon Music in the US with their double title track 'Look So Good' from their first mini-album ‘LOUDER THAN EVER’.

This achievement is particularly meaningful as it represents a 'reverse run,' where the song climbed the charts over time after its release, rather than an immediate debut at number one. NEWBEAT secured the top position in a total of six categories, including 'Far East & Asia Best Sellers,' 'Songs Hot New Releases,' 'International Hot New Releases,' and 'Movers & Shakers.' Furthermore, their presence in the crucial 'Songs Best Sellers' chart at number five solidifies their rapid ascent in the North American market.

This global success was not unforeseen. Previously, NEWBEAT had already demonstrated their potential by charting in seven countries on iTunes and being the only K-pop artist to be listed on the US Genius Top Pop Chart.

Industry insiders attribute NEWBEAT's breakthrough to a meticulous 'global localization strategy.' The adoption of full English lyrics, coupled with collaborations with world-renowned producers such as Candice Sosa, who has worked with BTS, and Billboard hitmaker Neil Ormandy, has elevated the song's quality and successfully resonated with overseas listeners.

With this momentum, NEWBEAT is expanding its reach across the board. On the 12th at noon, they launched their foray into the Chinese market by releasing a Mandarin version of their track 'Cappuccino.' This follows closely on the heels of their recent debut win for their first rookie award, marking a series of celebratory milestones.

Meanwhile, NEWBEAT, now a global sensation, is set to hold their first-ever solo concert, ‘Drop the NEWBEAT,’ on January 18, 2026, at 5 PM at Yes24 Wonderlockhall, promising an electrifying encounter with their fans.

Korean netizens are buzzing with pride over NEWBEAT's US chart success, commenting, "This is why they're NEWBEAT! They've truly become global stars!" and "'Look So Good' is a masterpiece, I'm so happy it's exploding overseas." Many also expressed excitement about the 'reverse run,' noting, "A reverse run is even more impressive! I'm even more excited for their future!"