G-DRAGON's Magic Touch! TheVENTI's Winter Campaign Video Hits 10 Million Views in 10 Days

The coffee franchise TheVENTI announced that its winter season brand campaign video featuring brand model G-DRAGON has surpassed 10 million views on TheVENTI's official YouTube channel within just 10 days of its release.

TheVENTI unveiled its second brand campaign video with G-DRAGON, titled 'Berry Special Winter,' on the 1st of this month. The campaign video effectively conveyed the charm of the new winter strawberry menu by showcasing G-DRAGON playfully grabbing and enjoying the 'Strawberry Choux Cream Latte,' which is described as 'soft, sweet, and even tangy,' while suspended from a hot air balloon.

The video's aesthetic appeal, capturing a chic winter sensibility with sophisticated colors, combined with G-DRAGON's unique charisma, led to its rapid achievement of 10 million views. This marks the second consecutive successful campaign, following the first brand campaign video released in May, which also reached 10 million views in just one week.

A representative from TheVENTI stated, "We believe the positive response stems from the harmonious blend of the campaign's artistic visuals, G-DRAGON's charm, and TheVENTI's brand identity." They added, "Through this campaign video, we aim to promote the allure of our winter strawberry new menu and further enhance TheVENTI's unique brand value."

Netizens reacted enthusiastically, commenting things like, "As expected of G-DRAGON! The ad quality is insane," "I'm going to eat the Strawberry Choux Cream Latte right away," and "TheVENTI and GD combo is the best."