Heo Seong-tae's Sincere Efforts Fueling Box Office Success for 'The Informant'

Actor Heo Seong-tae's genuine dedication to promoting the crime action-comedy film 'The Informant' is driving its word-of-mouth success.

Released on the 3rd, 'The Informant' tells the story of a demoted former ace detective, Oh Nam-hyeok (Heo Seong-tae), and an informant, Jo Tae-bong (Jo Bok-rae), who stumble into a major case.

Heo Seong-tae has been actively engaged in promotional activities, appearing on numerous YouTube channels such as 'Shortbox', 'GwakTube', 'Life 84', 'No Back Tak Jae-hoon', and 'B-Class Hearing Room', as well as TV programs like tvN's 'Amazing Saturday' and JTBC's 'Newsroom'. He also hosted live sessions on his personal social media to connect with audiences, showcasing his passion for the film.

Initially hesitant to accept the leading role, feeling it was premature for him to star as the protagonist, Heo Seong-tae was persuaded by the trust placed in him by the director and production team. He stated, "I'm promoting this film as if it were my last project," mobilizing all his promotional marketing knowledge gained from his past corporate career.

Expressing that his mind is "entirely focused on 'The Informant'," Heo Seong-tae has demonstrated deep affection for the movie by proactively contacting distributors with new promotional ideas and even personally funding the creation of team t-shirts. This sincerity has resonated with audiences, earning the film praise for appealing across all generations. 'The Informant' is expected to continue its box office momentum into its third week.

Meanwhile, 'The Informant', which has captured audiences' hearts through Heo Seong-tae's fervent dedication, is currently playing to acclaimed reviews in theaters nationwide.

Netizens are showing support, commenting, 'I wanted to see the movie after seeing Actor Heo Seong-tae's promotion efforts!', 'It's touching because I can feel your sincerity. I'll definitely go to the theater to cheer you on!', and 'His passion for his first leading role is amazing. I think it will be a box office hit!'