5th Gen Rising Stars ifeye Captivate Fans as Beauty Models and Chart-Toppers

Rookie girl group ifeye, comprised of members Cassia, Rahee, Won Hwayeon, Sasha, Taerin, and Miyu, is solidifying its presence both domestically and internationally, making waves as a beauty brand model and earning recognition on global music charts.

On the 15th, the members visited the Dr. Jart+ mask pop-up space at Chicor Gangnam Station, where they are currently active as models, to film content. The members explored the pop-up space, enjoying the atmosphere and showcasing a friendly charm distinct from their powerful stage presence.

They also participated in a lucky draw event, revealing a more relaxed and approachable side of themselves amidst a casual setting, adding another layer to their multifaceted appeal.

Beyond their modeling endeavors, ifeye is also achieving significant musical success. The UK's prestigious music magazine NME recently announced its 'The 25 Best K-pop Songs of 2025,' where ifeye's second mini-album title track ‘r u ok?’ secured the 3rd position, highlighting their growing global popularity.

ifeye garnered attention after being selected as a model for Dr. Jart+ masks less than a month after their debut. Following their debut, they quickly expanded their reach through fashion magazine pictorials, music show performances, and festival appearances. Their consecutive activities with songs like ‘NERDY’ and ‘r u ok?’ have earned praise for both their performance and conceptual execution, proving their rapid growth.

Their diverse activities spanning music, fashion, and beauty naturally lead to the title of ‘Next-Generation K-pop Beauty Icon.’ Having secured a strong presence in the advertising market and global music media attention simultaneously, ifeye is currently preparing for their next comeback, signaling another leap forward. Expectations are high for the new records they will set, building upon their exceptional debut trajectory.

Fans reacted enthusiastically to ifeye's beauty modeling activities, commenting, "As expected, our ifeye fits perfectly with commercials!" and "Are they conquering beauty in addition to the stage? Looking forward to the comeback!" Others exclaimed, "3rd place on NME? Truly recognized as a global rookie!"