ALLDAY PROJECT Launches Immersive Pop-Up Store in Seongsu to Celebrate First EP

THEBLACKLABEL's artist ALLDAY PROJECT (ADP) is engaging with fans through a special pop-up store event in Seongsu, celebrating the release of their first EP.

The pop-up store, running until March 21st, is open daily from 11:00 AM to 8:00 PM at EQL SEONGSU GROVE and SFACTORY LIVE in Seongsu. Visitors can immerse themselves in ADP's music, explore merchandise reflecting their identity, and participate in interactive content, deepening their understanding of the artist.

This event features exciting collaborations with brands like Knotted, BOSE, Dalkomsoft, and Photoism, offering a multi-sensory experience for attendees. Additionally, the official ADP fan platform, 'DAYOFF ZONE,' provides unique entertainment through fortune message content and gacha events.

Managed by EVERLINE, a specialist in K-CONTENTS, the pop-up aims to bring ADP's musical universe to life in an offline space. An EVERLINE representative stated, "We planned this to allow for a three-dimensional experience of ADP's musical identity," adding, "We hope visitors have an enjoyable and meaningful time and take away special memories."

Netizens are expressing excitement, with comments like 'OMG, an ADP pop-up, I have to go now!', 'The merchandise looks so pretty, I'm already excited,' and 'I need to make special memories in Seongsu.'