H&H BOYS Debut in China, Aiming for Global Market with K-Pop System

Five-member boy group H&H BOYS has officially debuted in China, throwing down the gauntlet in the global music market.

H&H BOYS unveiled their debut album ‘The 1st Heavenly Harmony’ through a showcase held in China on the 10th, officially commencing their activities. The showcase introduced the group's identity and musical world for the first time, capturing the attention of local fans.

The group is a joint project planned and produced by Zenith Glocal Academy, led by Chairman Kang Joon, who has been active in the Korean entertainment industry for about 35 years, and Chinese entertainment company ZCO Entertainment. It was created targeting the global market based on the K-pop system and systematic production know-how.

The group name H&H BOYS is an abbreviation of ‘Heavenly Harmony,’ signifying their aspiration to deliver messages of comfort, empathy, and hope through music. The group consists of five members: leader ALEX, XP, XINGYU, YUAN, and MATTHEW. They possess diverse musical talents, including vocals, performance, rap, DJing, composing, and playing the guitar and piano.

The debut album ‘The 1st Heavenly Harmony’ features a total of four tracks, including the title song ‘Dance The Night,’ as well as ‘Mystic,’ ‘Rising,’ and ‘Roller Coaster.’ A characteristic of the album is its exploration of the emotions and growth process of youth through music.

Kang Joon, who previously served as CEO of an SM Entertainment affiliate, took on the role of executive producer for this album. The choreography was handled by Director Lee Ju-sun, known for producing Psy’s ‘Gangnam Style,’ and music director Koh Young-hwan, who has worked on hit songs by artists like Yoon Mi-rae, Jo Sung-mo, and Fly to the Sky, participated to enhance the album’s quality.

H&H BOYS plans to continue their activities by sequentially releasing albums such as ‘The 1st Heavenly Harmony (Begin),’ ‘Singing for you,’ and ‘For Me-For together.’

They expressed their ambition, stating, “We want to become a group that can stay with fans through music for a long time, rather than just being a fleeting trend.” Their agency added, “We plan to grow into a group representing the young generation in China and expand our activities beyond Asia to the global stage.”

Netizens are commenting, "Their stage presence is outstanding and the members' visuals harmonize well," and "Given the K-pop system production, their skills are already guaranteed." Many are expressing anticipation for H&H BOYS' future endeavors.