2025 MAMA AWARDS Held Amidst Hong Kong Tragedy, Focuses on Healing and Solidarity; Mnet Plus Platform Power on Display

The 2025 MAMA AWARDS has opened as a stage to gauge the direction of the global K-POP industry this year.

Held in the immediate aftermath of the tragic incident in Hong Kong, this year's ceremony focused on messages of comfort and solidarity. Major Hong Kong media outlets lauded the swift and meticulous organization, calling it "the systematic response capability of the Korean entertainment industry."

Beyond the awards themselves, this year's MAMA AWARDS clearly highlighted the competitive edge of the global K-POP content platform, Mnet Plus. For the first time this year, Mnet Plus introduced 4K ultra-high-definition live streaming of the MAMA, providing a consistent quality live environment to 251 regions, including mobile and PC web access. This significantly expanded the existing viewing experience, leading to an immediate surge in global traffic.

During the MAMA AWARDS period, Mnet Plus saw a substantial increase in real-time user engagement compared to the previous year, with overall video consumption in November also expanding noticeably. Notably, the significant rise in global traffic and new subscribers suggests the awards ceremony had a powerful impact on driving platform adoption.

Mnet Plus is designed to offer the entire fan activity process – from viewing and voting to community interaction, support, and commerce – within a single platform. Following the 2025 MAMA AWARDS, the platform plans to further enhance user experience through a variety of fan-interactive content, including the original survival show 'PlanetC: Home Race' and the reality show 'ALPHA DRIVE ONE Let’s Go,' both released on the 6th.

Netizens commented, "My heart was heavy due to the Hong Kong tragedy, but MAMA brought some comfort," and "Thanks to Mnet Plus, I could enjoy it in high definition comfortably from home." Many also expressed, "I hope to see more interactive content like this in the future."