BTS V's 'V Effect' Dominates Japan's Beauty Market, Yunth Products Sell Out in a Day

Global superstar V of BTS is demonstrating an overwhelming impact in the Japanese beauty market as the global ambassador for Yunth, a Japanese beauty brand. His influence is translating beyond mere buzz into tangible results, with immediate sales and distribution achievements.

According to Korepo, a Japanese media outlet specializing in K-culture, V's appointment as Yunth's global ambassador led to an approximately 200% increase in sales within just one month.

The ripple effect was also evident in the stock market. The day after V's ambassadorship was announced, the stock price of Ai Robotics, Yunth's parent company, surged by 7.53%, reaching a new all-time high. At the time, Ai Robotics stated its intention to leverage the collaboration with V to enhance brand recognition and strengthen its international market strategy.

The impact was immediate. Major Japanese offline variety stores carrying Yunth products, such as Loft and Plaza, reported a 200% increase in sales for November compared to the average monthly sales from March to October. Retailers noted a significantly accelerated pace of product sell-outs.

The response at the Cosme Tokyo pop-up store was explosive. Pre-orders were fully booked the moment reservations opened, and even during periods accessible without reservations, 200-300 people queued daily in sub-zero temperatures. The pop-up experienced early sell-outs throughout its operation, effectively concluding with almost complete sell-outs of available stock.

A pivotal moment came with the release of V's Yunth campaign video on November 5th. Following its release, all products sold out within a single day at offline stores. Yunth issued an official apology for the stock shortages, which exceeded their demand predictions, marking a significant instance where a single piece of campaign content profoundly impacted the entire distribution chain.

Online reactions mirrored the offline frenzy. Yunth products topped sales rankings on major e-commerce platforms like Japan's largest, Rakuten, as well as Amazon Japan and Qoo10. Simultaneously, social media mentions surged 322 times compared to the pre-ambassadorship period, with increased mentions in Japanese, English, and Korean, underscoring the global interest.

V is currently active as a global ambassador for two beauty brands simultaneously: Tirtir in Korea and Yunth in Japan.

Netizens are reacting with enthusiasm, commenting, 'As expected from BTS V!', 'He's dominating the Japanese market too,' and 'The V effect is truly incredible.' Many are also saying, 'Yunth, let's continue working with V!'.