BTS MOVIE WEEKS Exhibition Opens in Seoul, Bringing Concert Film Emotions to Life!

Content solutions company CreativeMUT, led by CEO Kim Tae-hwan, has launched the 'BTS MOVIE WEEKS' exhibition in Seoul, offering an immersive experience that translates the emotions of BTS concert films into tangible reality. The exhibition is scheduled to run from September 23 to October 21 at Megabox COEX B1 and B2.

This showcase is presented in conjunction with the 'BTS MOVIE WEEKS' project, which has remastered four of BTS's major concerts in 4K for theatrical screenings. The exhibition extends this excitement into physical spaces where fans can interact, share memories, and celebrate the global phenomenon that is BTS.

Key interactive zones include the 'Welcome Zone,' featuring a PROTO hologram of the main poster, allowing fans to step inside the image, capture slogan photos, and create personalized digital content. Another highlight is the 'Army Bomb Zone,' centered around an impressive 2.3-meter tall ARMY BOMB installation. The 'Poster Photo Zone' recreates four iconic concert visuals in life-size detail, providing ample photo opportunities for fans.

Additionally, the 'Mingling Zone' invites fans to design their own slogans, revisit setlists and still cuts from the films, and leave messages on a dedicated community wall. The 'Welcome' and 'Mingling Zones' will feature exclusive, limited-time content available only from September 23 to October 5.

From October 7 to October 21, a separate branch of the exhibition will be held at 'TUNE,' an entertainment-tech content platform located on the 6th floor of The Hyundai Seoul. Visitors at this location can experience the PROTO hologram and poster zones without prior reservation.

CreativeMUT boasts an impressive portfolio of cultural projects, including IU's 15th-anniversary media art 'Moment,' BOYNEXTDOOR's Ground showcase, Ji Chang-wook's 'Scenario,' and Kim Junsu's 'Voice: Color of Sound.' Most recently, the company garnered significant recognition, receiving the Grand Prix Integrated Award and a commendation from the Minister of Science and ICT at ICT AWARD KOREA 2025 for their G-DRAGON MEDIA EXHIBITION: 'Übermensch.'

CreativeMUT specializes in transforming digital content into engaging, physical experiences that resonate deeply with fans. Their approach often blends cutting-edge technology with artistic expression to create memorable events. The company has consistently demonstrated an ability to capture the essence of an artist's work and translate it for a wider audience.