Ahn Hyo-seop Scores Big in Advertising After Netflix Global Success

Actor Ahn Hyo-seop is solidifying his status as a rising global star by expanding his influence into the advertising industry, leveraging his recent international success on Netflix.

Ahn has been chosen as the new face for Lotte Chilsung Beverage's iconic drink, '2% 부족할 때' (When You're 2% Short), appearing in a new commercial for the beloved beverage. The advertisement features Ahn's own rendition of the signature song 〈사랑은 언제나 목마르다〉 (Love is Always Thirsty), which has already generated significant buzz upon its release.

The commercial transcends a simple product promotion, captivating viewers with its emotional visual storytelling and the resonant melody sung by Ahn. Set against a backdrop of rain, the ad concept powerfully encapsulates the beginning and end of love within its brief runtime. Ahn skillfully portrays the tender excitement of new romance and the quiet acceptance of parting, using his characteristically subtle yet sincere vocal delivery.

A remake version of the commercial, featuring actress Kim Min-ju alongside Ahn, has also been released, adding another layer of emotional depth. Industry insiders have lauded Ahn's versatility, noting, "It's rare to find an actor who can simultaneously excel in both acting and singing."

His agency, The Present Company, stated, "Thanks to the unwavering support from his fans, Ahn was able to personally participate in the vocal recording. We hope this collaboration with the beloved '2% 부족할 때' brings a unique joy to our fans."

Previously, Ahn starred in the Netflix global animated film ‘K-Pop Demon Hunters,’ where he played Jinwoo, the leader of the K-pop group 'Sazaboyz.' He confidently handled English dialogue and vocal performances for the role. The film quickly climbed into the Top 10 globally on Netflix, amassing an impressive 523.6 million watch hours and 314.2 million views.

Ahn is currently filming the upcoming SBS drama ‘오늘도 매진했습니다’ (Sold Out Again Today). His diverse activities, from leading global animated features and singing OSTs to becoming a beverage model, clearly mark Ahn Hyo-seop as a next-generation global leading actor who fluidly navigates both acting and music.

Ahn Hyo-seop debuted in 2016 with the drama 'Splash Splash Love' and has since built his acting repertoire through numerous projects such as 'Still 17', 'Abyss', 'Dr. Romantic 2', and 'Lovers of the Red Sky'. He gained significant popularity and rose to stardom with 'Business Proposal' and 'Starstruck'. He is also known for his excellent foreign language skills, being fluent in English and Chinese.