Gen Z Group KiiiKiii Radiates Bohemian Charm in Fall Campaign with Thursday Island

Rising K-pop group KiiiKiii (members Jiyoo, Leisol, Sui, Haeum, Kiya) has unveiled a captivating fall campaign for contemporary brand Thursday Island, showcasing their 'Gen Z beauty' and bohemian sensibility.

The pictorial, set against the backdrop of expansive pastures and cozy log cabins, highlights the group's fresh and unadulterated charm. The members are captured in moments of youthful joy, laughing and dancing together, as well as striking pensive poses with dreamy yet intense gazes.

KiiiKiii effortlessly donned various styles, including floral print dresses, embroidered knits, and leather jackets, perfectly embodying Thursday Island's aesthetic. Their versatile looks celebrated the essence of autumn while solidifying their potential as next-generation fashion icons.

Appointed as the muse for Thursday Island in August, KiiiKiii marks the brand's first foray into featuring an idol artist as their model since its launch. This collaboration underscores KiiiKiii's unique presence and appeal.

The released images not only emphasize KiiiKiii's diverse visuals and strong chemistry but also reflect Thursday Island's pursuit of peaceful and natural emotions, building anticipation for their future activities as brand muses.

KiiiKiii, who emerged as a highly anticipated act for 2025 with their debut song 'I DO ME,' achieved a remarkable feat by winning a terrestrial music show trophy on MBC's 'Show! Music Core' just 13 days after their debut. They have consistently dominated the rookie idol brand reputation rankings for four consecutive months since March and secured the top spot in the rookie girl group category at the '2025 Brand Customer Loyalty Awards.'

Their growing accolades include four rookie awards from major ceremonies such as 'ASEA 2025,' the '34th Seoul Music Awards,' '2025 K World Dream Awards,' and '2025 The Fact Music Awards.' Additionally, they received the Seoul Tourism Organization CEO Award at the '7th Newsis Hallyu Expo,' further cementing their rising status.

Following the successful promotions of their first digital single 'DANCING ALONE' released in August, KiiiKiii continues to engage with fans through performances at university festivals and domestic/international events, as well as their own content series, 'Kiiikiii PangPang' and 'Tiki Taka.'

KiiiKiii is a 5-member rookie girl group that debuted on May 22, 2024. Their group name, pronounced 'KiiiKiii,' signifies their ambition to deliver positive and joyful energy. The members are Jiyoo, Leisol, Sui, Haeum, and Kiya.