Kim Kyu-jong Unveils New Photobook Project 'Overture', Showcasing Intense and Mature Masculinity

Singer Kim Kyu-jong is raising fan expectations by unveiling his new photobook project, 'Overture'.

This project is an extension of his first photobook series, which sold out successfully in the first half of the year, and is scheduled for release in September. Through this photobook, which captures his inner narrative prior to his musical activities, Kim Kyu-jong has revealed his genuine side as an artist off the stage, earning high praise from industry insiders.

'Overture' was planned as a 'prelude' to his full-fledged musical endeavors, signaling a new beginning. Moving beyond his usual soft and delicate image, the project focuses on capturing a more intense and profound masculine charm. It offers an experience akin to watching a well-crafted drama, with not only photographs but also accompanying text expressing Kim Kyu-jong's inner journey and sophisticated design.

This photobook is gaining attention not just as content, but as an experimental endeavor where the artist actively designs and expands his own brand. Connectum is presenting a new branding model that resonates with both fans and the market by reconstructing content centered around Kim Kyu-jong's taste, narrative, and unique identity.

A Connectum representative stated, "Kim Kyu-jong's transformation is more than just the growth of one artist; it's a process of demonstrating the emotional impact and value that artist-centric branding can bring to fandom and the market." He added, "We will continue to foster the co-growth of artists and brands through refined content that appeals to both fans and the market."

Kim Kyu-jong has been actively pursuing a solo singing career and musical acting since his time with SS501. He is also beloved for his witty remarks on various variety shows and has solidified his strong position through continuous fan engagement. This 'Overture' project offers another opportunity to confirm his diverse charms.