Muse Live's Kit Album Hailed by UK Magazines as Innovative K-Pop Fan Engagement Tool

The innovative kit album for 'K-Pop Demon Hunters' by Muse Live (CEO Seok-cheol) is garnering significant attention from prominent UK magazines, being lauded as a revolutionary format for music releases.

British trend magazine 'LS:N Global' recently spotlighted the new communication methods within K-pop fandom through the Netflix animation 'K-Pop Demon Hunters,' conducting an in-depth analysis of the kit album's originality. The magazine evaluated that since 2016, kit albums, actively consumed in the K-pop market, “play a crucial role in perfectly bridging fans' desire for tangible collectibles with the infinite expandability of digital content.”

Furthermore, UK magazine 'Digital Frontier' praised the kit album for its ability to “perfectly meet the needs of Generation Z by combining the collectibility of physical records with the convenience of digital,” especially within the rapidly changing music landscape.

Muse Live's proprietary brand, Kit Better, is expanding collaborations with major global record labels such as Warner Music Group (WMG) and Earache Records. They have previously achieved great success by releasing kit albums for world-renowned artists like Duran Duran and Skunk Anansie.

Currently, Kit Better is continuing various initiatives to broaden communication between artists and fans through 'Kit Project,' a new concept album release project that connects online and offline experiences.

Korean netizens expressed excitement, commenting, 'The kit album concept is so refreshing!', 'I hope to see more albums like this in the future,' and 'It's proud that it's recognized internationally.'