Trot Star Im Hero Tops Star Brand Reputation Rankings, Surpassing Son Heung-min and BTS

Singer Im Hero has proven his overwhelming brand power by clinching the top spot in the latest star brand reputation rankings.

According to the analysis of September star brand big data released by the Korea Corporate Reputation Research Institute, Im Hero secured the first place, surpassing world-class footballer Son Heung-min and global sensation BTS.

The survey, conducted from August 29th to September 29th, analyzed a massive 274,117,319 pieces of big data.

Im Hero achieved a brand reputation score of 11,135,899, with high marks in participation, media, communication, and community indices. This represents a remarkable 43.63% surge compared to the previous month, underscoring his immense popularity.

The research institute attributed Im Hero's rise to his dominant presence in music releases, variety shows, and concerts. Son Heung-min's continued success in international football and BTS's anticipated group activities, alongside their individual pursuits, also contributed to their rankings.

Netizens are celebrating Im Hero's top ranking, commenting, 'As expected of Hero! His class is eternal,' 'He has proven his national-level popularity,' and 'Son Heung-min and BTS are amazing, but Im Hero being first is truly respectable.'