JYP's J.Y. Park Appointed Head of Cultural Exchange Committee, Spearheading K-Culture Globalization

JYP Entertainment's founder and chief producer, J.Y. Park, has been appointed as the inaugural co-chairperson (ministerial level) of the Presidential Committee for Cultural Exchange, marking a significant step in promoting Korean popular culture globally.

The committee's inauguration ceremony, held on the 1st, will feature special performances by top K-pop groups Stray Kids and LE SSERAFIM, adding star power to the event. The Committee for Cultural Exchange is a newly established organization aiming to foster public-private cooperation and expand international networks.

J.Y. Park, leveraging his extensive experience as a producer, will oversee national strategy development and international exchange policies across various sectors of popular culture, including K-pop, dramas, and gaming. His appointment as the first figure from the popular music industry to hold a ministerial-level government position is drawing considerable attention.

Having previously pioneered market entry in the U.S. with Wonder Girls and subsequently leading generational shifts with groups like TWICE and Stray Kids, J.Y. Park has been instrumental in expanding the global presence of Korean music. He expressed his commitment, stating, "I will connect the support measures I felt were necessary in the field with effective policies and strive to provide greater opportunities for junior artists."

President Lee Jae-myung expressed his confidence, saying, "Our popular culture, including K-pop, K-dramas, K-movies, and K-games, will stand at the center of the global stage. I am confident that the Committee for Cultural Exchange will greatly contribute to solidifying the foundation of our cultural industry and leading Korea to become a true global cultural powerhouse."

Netizens reacted enthusiastically to J.Y. Park's appointment, with comments like "Fitting for the JYP head" and "He seems poised to play a big role in K-culture globalization." Some fans sent supportive messages, hoping "he'll create policies as great as the music he makes."