TREASURE Announces Special Collaboration with N Seoul Tower for 'TREASURE HUNT' Event

K-pop group TREASURE is set to create another festival atmosphere by announcing a special collaboration with N Seoul Tower to commemorate their upcoming Seoul concert.

According to YG Entertainment on the 2nd, TREASURE will be collaborating with N Seoul Tower from October 8th to 14th. As this marks the first collaboration between N Seoul Tower and a K-pop group, it is expected to offer fresh enjoyment to global fans.

Participation in this collaboration is possible through the purchase of the 'TREASURE HUNT' package. Purchasers can personalize their own love locks and hang them on the 'KEEP YOUR TREASURE' tree, and take photos with TREASURE-themed props. Various missions will be available throughout N Seoul Tower, with rewards for completion.

Notably, during the three days of TREASURE's Seoul concert, from October 10th to 12th, the N Seoul Tower will be illuminated in blue, symbolizing the group, further heightening the excitement. Additional events include a photo zone at the tower plaza, glass mapping on the 4th-floor observatory, and music video screenings within the 'Inside Seoul' space.

The 'TREASURE HUNT' package ticket sales began on September 30th at 9 PM, available through 29CM (domestic) and Klook (international). Pick-up will be at the 'TREASURE HUNT' booth on the 5th floor of N Seoul Tower within the event period.

Meanwhile, TREASURE has been actively promoting their 3rd mini-album [LOVE PULSE], released on the 1st of last month. They will kick off their '2025-26 TREASURE TOUR [PULSE ON]' at the KSPO DOME in Seoul from the 10th to 12th, before heading to Japan and other Asian countries to connect with their fans.

Fans are expressing high anticipation, with comments like, 'Finally, TREASURE and N Seoul Tower together!', 'Already excited, I have to go,' and 'It looks like a great way to make special memories before the concert.'