Mystic Story Joins Forces with Barunson, Operator of K-Beauty Platform JOLSE, for Global Synergy

Mystic Story, a comprehensive entertainment content company, is set to bolster its global business capabilities through a strategic Memorandum of Understanding (MOU) with Barunson, the company behind the global K-beauty platform 'JOLSE'.

This partnership signifies Mystic Story's expansion beyond K-pop into the K-beauty sector, promising a diverse range of collaborative projects. Previously, Mystic Story collaborated with JOLSE and ARrC in July to launch a limited-edition 'Glow Box', which sold out 1,500 sets within just 10 minutes of its release, capturing the attention of both K-pop and K-beauty enthusiasts.

Leveraging this MOU, Mystic Story and Barunson plan to unveil special collaboration products and global campaigns. Both entities share a common philosophy centered around 'storytelling', aiming to create new synergy for the widespread diffusion of K-culture.

A representative from Mystic Story expressed, "Through this collaboration with Barunson, we plan to expand our market by introducing fresh K-beauty products and innovative business models." They added, "We will open new horizons in the K-beauty business with products and global projects that combine music and beauty." A Barunson representative stated, "This agreement goes beyond simple brand collaboration; it's a meaningful endeavor to offer new experiences to global consumers by merging the strengths of K-beauty and K-pop," vowing to "lead the global expansion of K-beauty through collaborations with various entertainment companies."

Mystic Story is a multifaceted entertainment enterprise managing artists, MCs, and actors, while also producing a wide array of content including variety shows, dramas, performances, and films. Spearheaded by representative producer Yoon Jong-shin, the company actively engages in music and various content creation fields. Its roster includes talented artists like Yoon Jong-shin, Kim Young-chul, Kim Eana, Son Tae-jin, Daybreak, LUCY, Billlie, and ARrC, alongside skilled producers and writers.