Singer Sung Si-kyung Launches 'Secret Drink Society' Pop-Up for New 'Kyung Takju Rosé 12%'

Renowned singer Sung Si-kyung is set to host a special pop-up event titled 'Kyung Takju Secret Drink Society' to unveil his latest creation. His liquor brand, 'Kyung,' will be showcasing the brand-new 'Kyung Takju Rosé 12%' at a pop-up zone in Lotte Department Store's Jamsil Avenue L B1 from September 12th to October 2nd.

This exclusive event marks the first public debut of 'Kyung Takju Rosé 12%', a product not yet available on official online channels or elsewhere. Visitors will have the first opportunity to purchase this highly anticipated new release. The pop-up's theme, 'Kyung Takju Secret Drink Society,' is inspired by a clandestine tavern, offering guests an immersive experience as if they've been invited to a secret gathering to sample extraordinary liquor.

The new 'Kyung Takju Rosé 12%' is distinguished by its natural rosy pink hue, derived from fermented red rice. It offers a vibrant color while retaining the robust and clean flavor profile of the original 'Kyung Takju 12%.' Notably, the drink achieves its unique taste and color solely from domestic red rice, without any artificial coloring or fruit extracts.

Attendees at the pop-up can also purchase the original 'Kyung Takju 12%' and specially designed glassware. The custom glasses, inspired by the elegant curves of traditional moon jars and the silhouette of flower petals, are elegantly crafted and feature the brand's motto, 'Deep Moments, Drink Kyung.' These glasses are designed to enhance the appreciation of Kyung Takju's smooth texture.

Following the immense success and consistent sell-outs of 'Kyung Takju 12%' since its launch in February last year, the new 'Kyung Takju Rosé 12%' is already generating significant buzz. The pop-up will feature on-site purchases of both products and the exclusive glasses, alongside a tasting of limited-edition cocktails.

Sung Si-kyung is a beloved South Korean singer-songwriter, known for his soulful ballads and captivating stage presence. He has consistently released hit songs across various genres for over two decades.

Beyond his music career, Sung Si-kyung is also a popular YouTuber, hosting the successful channel 'Meok-gol-ten-de' (meaning 'I'm eating'), where he shares his culinary adventures and witty commentary.

His ventures into the liquor business with his brand 'Kyung' have further cemented his status as a versatile entertainer and successful entrepreneur.