IU's 'Love wins all' Music Video Surpasses 100 Million Views, Marking Her 9th Milestone

Singer IU's music video for 'Love wins all' has achieved another remarkable feat by surpassing 100 million views on YouTube.

According to her agency EDAM Entertainment, the music video hit the 100 million view mark as of 12:27 AM on January 19th. This makes it IU's ninth music video to reach this impressive milestone, following in the footsteps of 'Twenty-three', 'Through the Night', 'Palette', 'BBI BBI', 'Blueming', 'Eight', 'Celebrity', and 'LILAC'.

Released in January of the previous year as a pre-release track for her 6th mini-album 'The Winning', 'Love wins all' garnered immense popularity both domestically and internationally. It topped major Korean music charts like Melon TOP100 and Genie immediately after its release, and also secured the number one spot on the iTunes Top Songs chart in 23 regions worldwide.

Furthermore, the music video itself garnered explosive attention from its release due to the captivating performances by IU and BTS member V, the direction by Um Tae-hwa, and its cinematic narrative and visual aesthetics. It ranked as the number one trending video on YouTube in 73 countries, leading to repeated viewings by fans and consistent popularity to this day. This latest achievement adds another significant record to IU's illustrious career.

IU's latest song 'Byebye, Summer' is currently topping major domestic music charts, showcasing its widespread appeal. Forbes, the renowned American business magazine, has hailed IU as the 'Queen of K-pop and K-drama,' prominently featuring her new release and its international chart success. Her pop-up store, 'Found at Eight,' is currently operating at The Hyundai Seoul, and she is actively engaged in filming her upcoming drama, 'The Grand Manor of the 21st Century.'