All-New Prius Reborn: A "Boundary-Breaking" Transformation Like ENHYPEN

The Toyota Prius has made a powerful comeback with its fifth generation, signaling a significant shift in the automotive market. Once known for its strong fuel efficiency and reliability but often criticized for a lack of flair, the new Prius has emerged with a completely transformed identity, akin to a talented trainee finding their unique color and debuting. The 2026 Prius HEV AWD XLE's striking appearance evokes the debut narrative of ENHYPEN, a group that established its own distinct universe through a survival program. Its sharp concept and enhanced performance, breaking through previous "boundaries," are truly impressive.

The design of the new Prius boasts a visual completeness comparable to the concept films of ENHYPEN, often hailed as "masters of concept." Its bold silhouette is as fatal and captivating as ENHYPEN's dark fantasy and vampire concepts. The "hammerhead" design features a low, sharp profile, while the coupe-like roofline ignites a strong desire to own. It's a design that, much like the lyrics of ENHYPEN's "Bite Me," irresistibly draws people in. This marks a complete departure from the past, where style was often compromised for functionality, declaring that design can now be a primary reason for choosing a Prius.

The driving experience of the fifth-generation Prius also showcases a dual charm, mirroring ENHYPEN's diverse musical spectrum. In urban traffic or at low speeds, the EV mode engages actively, offering a quiet and smooth ride close to that of an electric vehicle. This creates a comfortable and emotional ambiance, reminiscent of ENHYPEN's beloved track 'Polaroid Love.' However, the car's personality transforms 180 degrees the moment the accelerator is pressed. The 2.0-liter hybrid system awakens, unleashing powerful performance. Like the intense beat of 'Future Perfect,' it delivers decisive acceleration and stable high-speed driving, directly refuting the prejudice that "hybrid cars are boring."

At the core of these changes lies the Prius's fundamental essence: "efficiency." Just as ENHYPEN proves their skill and solidifies their fandom through "million-seller" album sales amidst bold concepts, the Prius firmly upholds its core value of "efficiency" at the center of all its transformations. The fuel economy, easily exceeding 20 km per liter in real-world driving, provides drivers with economic satisfaction and trust. While the striking exterior and dynamic performance are undoubtedly appealing, it is this proven, "number-backed" performance that ultimately brings consumers back to the Prius.

The fifth-generation Prius represents not just a model change but a "re-debut." Just as ENHYPEN carved out a new territory in the K-pop market with their unique narrative, the Prius has expanded its domain beyond "efficiency" to encompass "attractiveness." Transcending its past image as merely an "economical car," it has perfectly transformed into a "car that inspires desire." The arrival of this "game-changer" promises to reshape the market landscape.

ENHYPEN was formed through the joint survival program 'I-LAND' by CJ ENM and Big Hit Entertainment (now HYBE) in 2020. Since their debut, they have made a strong impression on fans both domestically and internationally with their bold concepts and performances through the 'BORDER' series, including 'BORDER : DAY ONE' and 'BORDER : CARNIVAL.' The group consists of members Jungwon, Jay, Jake, Sunghoon, Heeseung, Sunoo, and Ni-ki, continuously solidifying their unique position in the K-pop scene with their evolving musical spectrum and visuals in every album.