TREASURE Shares Behind-the-Scenes Glimpse of 'LOVE PULSE' Jacket Shoot, Igniting Fan Excitement

K-pop sensation TREASURE has offered fans an exciting peek into the jacket photoshoot for their 3rd mini-album, [LOVE PULSE], showcasing their powerful visuals and undeniable chemistry.

YG Entertainment released the first episode of their '[LOVELY DAYS] EP.1 'LOVE PULSE' JACKET BEHIND' content on their official blog, treating fans to candid moments from the album's creation. The group had previously garnered significant attention for their four distinct concept teasers – metal, sporty, street, and rock-chic – all brought to life through the members' dedication and passion fueled by their affection for their fans. Member JIHOON personally brought his favorite guitar as a prop, while others maintained their energy through workouts right before shooting, demonstrating their commitment.

Despite the two-day intensive shoot, TREASURE maintained a lively atmosphere, boosting each other's spirits. JUNKYU lightened the mood with witty freestyle rap battles, and other members actively introduced each concept to the camera, engaging directly with their fans during breaks.

Upon successfully completing the final shot, the members expressed their anticipation for upcoming fan interactions. They conveyed, "We're really excited because we think our TREASURE MAKERS (fandom name) will love all four concepts. We worked hard preparing this for you, so please show us lots of love and support."

tREASURE's 3rd mini-album [LOVE PULSE], released on July 1st, features the title track 'PARADISE'. The song has been receiving rave reviews for its addictive quality, combining a funky rhythm with refreshing vocals and solid rap performances. The album immediately topped iTunes album charts in 16 regions upon release and secured a top position on the Worldwide Album Chart.

Having successfully kicked off their comeback on Mnet's 'M Countdown', TREASURE is set to appear on MBC's 'Show! Music Core' on the 6th and SBS's 'Inkigayo' on the 7th. Furthermore, they will embark on their '2025-26 TREASURE TOUR [PULSE ON]', commencing in Seoul at KSPO DOME for three days starting October 10th, before expanding to Japan and across Asia.

TREASURE debuted on August 7, 2020, with their first single album 'THE FIRST STEP : TREASURE EFFECT'.

Each member possesses exceptional vocal, rap, and dance skills, and beyond group activities, they actively participate in songwriting and composing, expanding their musical capabilities.

Since their debut, TREASURE has been building a global fandom through consistent album releases and world tours, solidifying their position as a leading K-pop boy group.