YG's 'PROJECT YOURSIDE' Concludes Successfully in Jinju, Setting New Attendance Records

YG Entertainment's cultural pop-up event, 'PROJECT YOURSIDE,' has successfully wrapped up in Jinju, Gyeongsangnam-do, receiving overwhelming support from local citizens.

The event, held from the 5th to the 7th at the Railway Culture Park in Gangnam-dong, marked the fifth iteration in the Jinju region. It recorded the highest number of participants ever, a remarkable 2.5-fold increase compared to the previous city, demonstrating immense public interest. 'PROJECT YOURSIDE' is YG's flagship social contribution program aimed at strengthening cultural accessibility and bridging disparities by extending content beyond the Seoul metropolitan area to regional communities.

This year's Jinju event introduced a fresh brand identity utilizing pixels, embodying the message that diverse experiences, much like individual pixels forming a larger image, contribute to expanding culture. Particularly popular among attendees were the exclusive programs available only in Jinju: a personalized YG music playlist recommendation based on mood and taste, an experience measuring emotions via brainwave sensors to reveal one's 'color of emotion,' and a collaborative sculpture featuring YG's mascot Krunk and Jinju's symbol, Harmo.

Furthermore, a wide array of activities, including an exhibition of YG artist costumes, albums, and merchandise, DIY keychains, a special goods lucky draw, a photo booth, and a one-day dance class, created a festive atmosphere where people of all ages could enjoy YG's music and culture. Visitors who shared their dreams and concerns in the 'Warmth Mailbox' will receive heartfelt replies from volunteers and YG staff, promising a lasting impact from the event.

The three-day event saw visitors not only from Jinju but also from surrounding areas, solidifying its value as a community-focused cultural festival. YG Entertainment also enhanced the event's significance through its social contribution efforts, including providing snacks via the 'YG Food Truck' for over 700 children and teachers from 22 local children's centers and donating to the Jinju Culture and Tourism Foundation.

YG Entertainment's 'YG WITH Campaign,' initiated in 2009, channels a portion of profits from albums, merchandise, and concerts back into society. Through continuous donations, volunteer work, and various social contribution projects, they actively promote a culture of giving. The company is committed to planning and executing diverse social initiatives that improve access to cultural content for communities nationwide.