Big Hit Music's New Boy Group CORTIS Makes Waves, Rewriting K-Pop Debut Records

Big Hit Music's highly anticipated rookie boy group CORTIS is making an explosive debut, rewriting the playbook for 'monster rookies' by dominating both domestic and international charts immediately after their launch.

CORTIS debuted last month with their title track 'What You Want.' As the third boy group launched by Big Hit Music, following BTS and TOMORROW X TOGETHER, they garnered significant attention even before their official debut. Promoting themselves as a 'Young Creator Crew' that collectively crafts music, choreography, and visuals, CORTIS has captivated K-pop fans from the outset with their fresh approach.

The group's first album, 'COLOR OUTSIDE THE LINES,' sold over 430,000 copies in its first week, ranking first among debut albums released this year and fourth in the all-time debut album sales for K-pop groups. This remarkable achievement is particularly notable given that the members had no prior audition or entertainment experience.

CORTIS has also broken through the digital charts, a significant hurdle for new boy groups. Their track 'GO!' entered the Melon 'Top 100' chart, marking the only achievement of its kind for a boy group debuting this year. Furthermore, the song topped Apple Music Korea's 'Today's Top 100,' with their title track 'What You Want' and follow-up 'FaSHioN' also securing spots in the 'Top 10.'

The consistent popularity across the entire album, rather than being concentrated on a single track, demonstrates CORTIS's 'musical persuasion.' This suggests their potential to broaden their public appeal beyond initial debut buzz.

Their global reach has also been proven, with 'COLOR OUTSIDE THE LINES' charting at #15 on the US Billboard 'World Albums' chart and #9 on 'World Digital Song Sales' shortly after their debut. Additionally, their Spotify monthly listeners surpassed 4.75 million, a more than tenfold increase since their debut, showcasing tangible growth in their international fandom.

Moreover, the intro track 'GO!' and the title track 'What You Want' consecutively held the #1 spot on Spotify's 'Global Viral Song' chart. 'GO!' also climbed to #2 on the US charts, leaving a strong impression on local listeners.

In less than a month since their debut, CORTIS has amassed 2.8 million TikTok followers and 2.5 million Instagram followers, demonstrating their strength on short-form video platforms. They have also received praise for their stable live performances and polished execution on music shows. This popularity even led to a special encore performance of 'GO!' on SBS's 'Inkigayo' on the 21st.

CORTIS resonates with Gen Z's sensibilities through their message that 'imperfection is also brilliant,' and they are diversifying K-pop with experimental genres and unique stages. They represent the birth of a 'new hit' that Big Hit Music has envisioned.

With success already achieved across music sales, digital charts, global reach, short-form content, and live performances, anticipation is high for how far CORTIS will soar as a 'new hit' group.

CORTIS has showcased a wide musical spectrum encompassing genres like hip-hop, R&B, and pop, even before their official debut. The individual members' distinct charms and visual concepts are also key factors heightening fan anticipation. The group's name, 'CORTIS,' draws inspiration from 'Curtsey,' signifying their ambition to demonstrate musical depth with a humble attitude.