BTS's Jungkook Dominates NYFW, Named 'Social Media Winner' for Calvin Klein

BTS member Jungkook has taken New York Fashion Week by storm, significantly boosting Calvin Klein, for whom he serves as a global ambassador, to become the 'social media winner' of the 2026 S/S season.

As reported by fashion trade publication WWD, Jungkook's presence elevated Calvin Klein's brand presence during his first-ever attendance at NYFW. He drove over 4.4 million engagements across Calvin Klein's official social media video posts, proving his immense popularity.

Notably, a single Instagram post capturing Jungkook's arrival at the event generated an estimated media exposure value of $825,000 (approximately 1.15 billion KRW), once again highlighting the potent 'Jungkook effect'. This underscores his powerful global influence.

His impact was quantitatively confirmed as well. On September 13th, the day of his attendance, over 1.3 million posts were created on X (formerly Twitter), marking him as the 'most mentioned musician'. Data from global analytics platform Onclusive revealed that among 71 notable brands during NYFW, Calvin Klein secured the top spot in 'brand influence' with a commanding 69.58%.

Furthermore, Jungkook ranked first in social media mentions among 150 celebrities at NYFW, with his engagement more than double that of the second-highest individual. Related hashtags like #jungkookxcalvinklein, #jungkooknyfw, #jungkook, and #jungkookforcalvinklein also dominated the trending lists.

Christophe Asselin, Senior Insights Specialist at Onclusive, commented, "The partnership between Calvin Klein and Jungkook delivered the most significant media impact at NYFW Spring/Summer 2025. Every moment Jungkook appeared, it generated hundreds of thousands of viral effects."

Jungkook, a member of the global phenomenon BTS, is celebrated for his captivating vocals and electrifying stage presence, earning him the affectionate title of 'golden maknae'. His solo endeavors have also achieved remarkable success, topping charts like the Billboard, solidifying his status as a leading K-pop artist. In the fashion realm, his impeccable sense of style garners significant attention, leading to various collaborations that further amplify his influence.