Daniel Cremieux Unveils 25FW 'Saint-Tropez' Line, Embracing French Preppy Style with Actor Lee Jun-hyeok

Daniel Cremieux, a licensed menswear brand under CJ ENM's lifestyle division, is launching its new 'Saint-Tropez' line for the Fall/Winter 2025 season.

The 'Saint-Tropez' line draws inspiration from the brand's origins and namesake region in the South of France. It reinterprets the classic French preppy look with a modern sensibility tailored for the domestic market and current trends, featuring signature items like quilting jackets, oxford shirts, and rugby knits.

Through premium materials and intricate details, the collection embodies a 'Modern Preppy' mood that bridges classic and casual aesthetics. Under the theme 'Authentic Status' for this season, Daniel Cremieux revisits the essence of classic style, emphasizing inner dignity cultivated over time and offering a fresh perspective on familiar looks.

The brand has already garnered a reputation as a 'pants specialist,' having sold over 5 million pairs of pants, known for offering comfortable casual wear at reasonable prices. The 'Saint-Tropez' line, focusing on premium classic denim, chino, and corduroy pants, aims to further solidify its standing in the 25FW season.

A CJ ENM representative stated, "In addition to Daniel Cremieux's existing comfort casual mood, we've planned a collection that encompasses our customers' daily lives by developing the Saint-Tropez line starting this FW season." They added, "We aim to become a leading menswear brand in Korea through the new line presented with actor Lee Jun-hyeok."

Daniel Cremieux is expanding its reach by increasing its presence across various distribution channels, including the CJ ENM app, online mall, Musinsa, and SSF Mall, to connect with a younger customer base. The 25FW collection and styling will be first revealed during a launch broadcast on CJ ENM on October 10th at 6:30 PM.

Daniel Cremieux is a licensed menswear brand distributed by CJ ENM, popular for its comfortable yet stylish comfort casual wear. The newly launched 'Saint-Tropez' line is a collection that reinterprets the brand's heritage with a modern twist. The brand has achieved significant success with its pants, earning the nickname 'pants master.'